Design a Card

This article explains how to design your physical and digital card products. In conjunction with your bank, you can design the appearance of your cards. Card design helps differentiate your card in the customer’s wallet.

Designing your card art

Begin by consulting with your bank and your primary card network to get the required elements for a card design. These required elements could include the following:

  • Bank logo
  • Network logo
  • Your logo or company name
  • Card descriptor such as "Debit Card" or "Cashback"
  • Space for the cardholder name and optionally a line underneath
  • Space for an EMV chip
  • Optional security features such as a hologram
  • Disclaimers
  • Customer service information

As desired, you can create multiple card designs for the same product and give your cardholders a choice, or you can create different designs for different rewards tiers.

For each design you may need to create as many as three versions, depending on which card products you provide. Although the proportions of the card art for physical and digital cards are the same, you cannot use exactly the same image for all card types:

  • Physical — Usually requires labels such as "Valid thru" for the expiry date. Must include the design and text for the back of the card, where the CVV is printed and where you can include customer-service information and disclaimers.
  • Digital — The CVV is labeled and displayed on the front of the card with the expiry but embedded chip elements are not displayed.
  • Tokenized — Does not display the expiry, CVV or full PAN.

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Note

All card art for all formats must be approved by your issuing bank.

Physical card design

To make your card stand out among other cards, you can leverage the full sensory experience of physical card ownership—how the card looks, feels, sounds, and even smells! Instead of the conventional plastic, you can make your card out of novel materials such as metal, bamboo or wood, which changes how the card feels in the hand and affects how it sounds when dropped on a countertop. Novel surface textures can add to the card's tactile appeal, such as raised patterns or nubbly patches. Some emboss vendors even offer custom scents.

Your card's visual appeal continues with the card art, which displays your logo to its best advantage and establishes your branding theme. You can then add elements such as metallic, sparkling or transparent sectors.

You can also create a basic card design and then offer more "advanced" designs and materials for your more dedicated customers. For example, you could offer a plastic card for all cardholders at first, but after cardholders demonstrate loyalty or maintain an account-balance threshold, they can become eligible for a more elegant card, such as a metal card. When a cardholder presents an impressive card in public, onlookers are sure to ask about it, giving your cardholder the chance to share their experiences with your product.

The specifications for your card design are determined by your emboss vendor in conjunction with the card network and your bank. You will not provide Galileo with the physical card design, but if you have multiple designs for the same product, you will need a way to communicate the design for each card you create. See Specifying a card design for more information.

Digital card design

Unlike a physical card, a digital card has only one side, which displays the cardholder name, PAN, expiry, and CVV, as well as the chosen artwork. For virtual cards and digital representations of physical cards (Digital First), follow these instructions to create the card template:

Create two templates for the digital card:

  1. Create two templates for the digital card:
    • One blank template
    • One template with all information populated: PAN, expiry, and CVV. This enables Galileo to know how to format the digital card image.
  2. Once you have designed the templates, work with Galileo to confirm that all the elements are properly included.
  3. Get approval from your bank.
  4. Register your blank template with Galileo.
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Blank card template

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Card image with full PAN, name, expiry, and CVV

If your digital card has a physical counterpart, you can reuse some elements of your physical card design such as font, graphics, or colors, but you cannot include textures, holograms, EMV chips, transparent sectors, or other elements that cannot be reproduced by pixels.

A digital card template must fulfill these requirements:

  • JPG or PNG file format (PNG is preferred)
  • 500 x 315 pixels
  • A label and space for the expiration date
  • A label and space for the CVV
  • Horizontal or vertical orientation
    • With vertical art, Galileo is flexible with the PAN layout—for example, you can have stacked blocks of 4, horizontal or sideways.

Additional card elements that Galileo can configure:

  • Font – Galileo offers these fonts at no charge:
    • OpenSans-Regular
    • OpenSans-Semibold
    • OpenSans-Bold
    • OpenSans-Light
    • OpenSans-Italic
    • RHPFDinMono
    • OcrA
    • Montserrat-Regular
    • Montserrat-Semibold
    • Metropolis
    • Raleway
    • Rubik Italic
    • Rubik Regular
    • Source Sans Pro-Light
    • Source Sans Pro-Regular
    • Source Code Pro-Variable
  • Font color
  • Font size
  • Lower-case letters and font mixing are not supported.
  • X/Y coordinates for data elements.
  • Spaces to use in between each card number chunk.

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Note

If you want to use a different font, a sizing charge may be applied as well as licensing costs from the font's foundry.

The cardholder name on the digital card image is limited to 21 characters. Names are displayed on the card in this order of precedence:

  • First + middle + last
  • First + middle initial + last
  • First + last
  • First initial + last
  • As much of the last name as possible

Tokenized card design

A tokenized (mobile wallet) card template is similar to a digital card template except that it does not display the CVV, expiry or the entire PAN. You can include some elements from your physical or digital card design in your tokenized card template for branding continuity, but take note of the exceptions listed below.

  • PNG format
  • 1536 x 969 pixels
  • Image must include your logo and card network logo.
  • Image must not contain these elements:
    • Embossed attributes
    • Transparency overlays
    • Magstripe
    • EMV chip faceplate or contacts
    • Hologram
    • Rounded corners
    • Shading or three-dimensional effects
    • Labels for "Member since," expiry date, or cardholder name
    • Miniature BIN under the PAN
    • White or other color background behind the image
  • Specify RGB values (255, 255, 255) for:
    • Card background, when the image cannot be rendered
    • Foreground, for the last four digits of the PAN
    • Label, for text on the front of the card

Specifying a card design

To specify which card art to use for a digital card (virtual only or Digital First), see Digital card images in the Retrieving Card Information guide.

To specify which card design to use when creating a physical or tokenized card, you have several options. For each option you will have to coordinate with your emboss vendor or the card network to determine which value means which image, and you will have to arrange with Galileo to pass that value to the embosser (or the card network for tokenized cards) using one of these methods:

  • Pass a value in the Create Account or Start Enrollment endpoint.
    • id2 — When passing card art information in this field, you must also pass idType2: 14 so that id2 does not have to pass a validation test. This option requires that the EMBFL parameter be set to GID2. If you are not using Galileo's integrated CIP process, also set IDSSN to optional and VLDLV to null; otherwise, you must populate id with unique values such as the account holder's phone number.
    • externalAccountId — This value will also be included in the Customer Master RDF. (This value is in the Complete Enrollment endpoint instead of Start Enrollment.) Not valid for mobile wallets.
  • Immediately after account creation, call the Set Account Feature endpoint with these settings:
    • featureType: 16
    • featureValue: string|A — The string is a designator for the card art.